Nike+ Kinect Training marked Nike’s first foray into the video game world—a large-scale collaboration between Nike and Xbox. The game aimed to revolutionize personal training at home, bringing Nike’s expertise to fans around the globe.
AKQA was tasked with designing everything from the game UI and background settings to desktop and mobile extensions, as well as the Fuel Print—N+KT’s fitness measurement tool. I contributed to several sections of the UI, from storyboarding to final designs, for both the video game and its mobile companion apps (available on Windows Phone and iOS). In addition to the UI, I was responsible for creating game iconography, user rewards, app icons, logo explorations, and designing the box and bundle covers.
The game was introduced at E3, where it was met with excitement for its innovative approach to combining fitness and gaming.
