Ritual had the exciting opportunity to partner with Alfred Coffee—a trendy coffee shop franchise in Los Angeles—to not only promote our brand through their coffee sleeves but also sell Ritual vitamins at several of their in-store locations.
Alfred is best known for their slogan, “But first, coffee.” and for the many high-profile brand collaborations they’ve had with companies like Disney, American Airlines, Postmates, and Kylie Cosmetics. This made it a fantastic opportunity to introduce Ritual to the people of our HQ city.
I was the sole creative on this project, responsible for designing and illustrating a variety of coffee sleeves, product plaques, and other in-store materials used at Alfred locations.
The campaign definitely sparked positive engagement on Instagram, with customers tagging both Ritual and Alfred in photos of their coffees, further connecting our brand with the local community.
