Brand marketing asked me to ideate a social campaign that didn’t necessarily need to drive business KPIs—just something fun and engaging for our followers.
So, I created Screen Saviors—a call to action encouraging our social following to put down their phones and engage with the real world.
I designed original wallpapers every month up until my departure from Ritual. These wallpapers were created for Desktop, Mobile, and Apple Watch. We shared the wallpapers via Instagram stories, with a link-out to download them through a simple page I built on Instapage.
It was fun to see how many colleagues adopted these wallpapers as their own screen saviors around the office.
