The Ritual Sweatshirt was an exclusive, highly coveted prize, initially available only through various contests. Due to the high volume of inquiries about it, we decided to meet the demand with a mini e-commerce shop: The Ritual Drop.
The idea was to have this page continuously evolve with new drops of swag—whether that meant fresh designs or fan favorites (like the Take Your Vitamins hat). The first step, however, was creating a lookbook for the Ritual Sweatshirt on a fully functional Shopify page.
For this project, I took on multiple roles—like the web and content designer, photographer, and retoucher. I selected and customized the theme within the Shopify platform, created all assets—from the logo to illustrations and GIFs—and handled all photography and post-production. Additionally, I designed all in-house marketing emails and customized the Shopify transactional emails.
